UGC

City Taxi

References

A UGC video presenting an urban transport service from the customer’s point of view through a familiar everyday situation.

Services included

City Taxi

A curated view of the materials and formats developed for this project.

Works01

01 / 01

A short UGC format that explains a digital service naturally and directly, without a conventional advertising tone.

UGC content centred on the delivery rider experience, with a clear story and a format tailored to the mobile feed.

Educational UGC for a health product, structured around a specific need and a simple explanation of benefits.

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